Targeting
NetZero and Juno's sophisticated targeting capabilities enable advertisers to hit an exact audience of qualified consumers.
Advertisers can reach members according their surfing behaviors via:
- Targeted Ad Networks - Reach members with banners and pop-ups (in real-time) as they visit a selected URL category
- Active Shopper Profiles - Categorize members who visited a selected URL category (in the last 30/60 days) into a set and target them at any time with a wide variety of advertising placements
- Keyword Search - Send banners and pop-ups to members as they type a specified term into any search engine
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One advertiser 'owns' each URL category or keyword to ensure total coverage for the advertiser and eliminate competing messages. NetZero and Juno offer over 90,000 URLs and 100 URL categories to guarantee that the advertiser reaches members at all relevant sites.
Advertisers can also target members according to their Member Profile selections:
Sample of Member Profile Selects
- Address
- Gender
- Income
- Occupation
- Ethnic Group
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- Age
- Education
- Hobbies/Interests/Activities
- Vehicle Ownership
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